Universities UK promote a successful and diverse education sector in the United Kingdom. It acts as the voice for universities. SPY design and typeset their major reports in addition to creating ad hoc marketing support materials. 

Recent reports have included the HEAR report detaiing recommendations for the Higher Education Achievement Report (HEAR), Enabling Social Enterprise, a report illustrating how universities are a catalyst for social enterprise and the Student Funding Panel which reviews the impact of student loans and fee reforms. Marketing projects include banners, info graphics  and information leaflets.