Logo and visual branding
SPY was appointed to create of new modern identity and visual brand implementation for the UK’s consumer and business watchdog. The typographic logo embodies the key message fairplay. An elegant, customised typeface was created using two key colours to reinforce the OFT’s brand position of authority, enforcement and strength. SPY implemented the brand across a broad sweep of media including reports, campaigns, stationary, information brochures and consumer leaflets.