British Academy are the UK's national champion for the humanities and social sciences. In response to a strategic review of fundraising the design brief was to replace out-of-date materials with a fresh approach.
A key objective was to create a suite of literature with a distinctive and consistent visual style. Designed to appeal to a discerning audience the winning concept used carefully selected nature images, subtly manipulated to create a unique look. The range of literature included legacy and fundraising brochures, a campaign folder, bookmarks, case study templates and donation/gift aid forms.